Web Survey Bibliography
Arbitron currently uses a mailed screener survey sent to an Address Based sample (ABS) to recruit the non-landline portion of our sample frame. Improving the return rate for this survey is critical to improving the overall response rate of the ABS frame sample because the screener is only the first step of a multimode data collection process (mailed screener, phone diary placement and mailed diary package). This means that the overall response rate for the ABS sample can never be higher than the return rate to the initial screener survey. The current methodology for the survey is to send an initial screener questionnaire with a small cash incentive and a replacement questionnaire, for non-returners, approximately one month later. In the Summer of 2011, we conducted a split-sample test to improve the ABS screener return rates by adding an inexpensive postcard sized mailer to addresses that did not return a screener approximately three weeks after the replacement questionnaire was sent. Consistent with the replacement questionnaire, this mailer contained a reminder to either 1) return the paper survey that was previously mailed to the household, 2) go online to complete the screener survey or 3) call into a 1-800 line to complete the survey. In addition, we included a quick response (QR) code that could be scanned by smart phone users and would take them directly to an in-bound survey website which was optimized for mobile phone use. We will present the return rate results as well as the analysis of the demographics of those that returned the screener to determine who we brought in with the additional mailer. We will also present results about the QR code utilization and information about the demographic profile of users who completed the survey via a mobile phone.
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Web survey bibliography (4086)
- Presidential Elections in Iceland 2012 – Did online panel surveys give false hope to new candidates...; 2012; Jonsdottir, G. A., Dofradottir, A. G., Bjornsdottir, A. E.
- Website exit surveys. What can we measure with them?; 2012; Andreadis, I.
- Challenges and pitfalls of measuring wages via web surveys - some explorations; 2012; Steinmetz, S., Bianchi, A., Tijdens, K., Biffignandi, S.
- Adaptation of Cognitive Interviews for Web; 2012; Mohorko, A., Hlebec, V.
- The Usage of a Cloud Service as an Effective Way of Sharing Cognitive and Usability Test Information; 2012; Rouhunkoski, J., Godenhjelm, P.
- Database Lookup in Web Surveys; 2012; Couper, M. P., Zhang, C., Conrad, F. G., Tourangeau, R.
- Firefly Online Surveys: A fully featured tool for Web surveys and forums; 2012; Deal, K.
- Analyzing Functionalities for Online Questionnaire System (OQS); 2012; Atown, H. Y.
- Internet Mobility Survey Sampling Biases in Measuring Frequency of Use of Transport Modes ; 2012; Diana, M.
- Why one should incorporate the design weights when adjusting for unit nonresponse using response homogeneity...; 2012; Kott, P. S.
- A beginner's guide to DIY research ; 2012; Cates, T.
- Qualitatively Speaking: Mobile qualitative finally hits its stride; 2012; Bryson, J.
- Comfortable in the new medium: How online qual can benefit from our share-happy culture ; 2012; Rubenstein, P.
- A Smarter Way to Select Respondents for Surveys; 2012; Terhanian, G., Bremer, J.
- Modular Survey Design for Mobile Devices; 2012; Johnson, A., Kelly, F.
- Innovation in online data collection for scientific research: the Dutch MESS project; 2012; Das, M.
- Assessing the Magnitude of Non-Consent Biases in Linked Survey and Administrative Data; 2012; Sakshaug, J. W., Kreuter, F.
- Understanding the resilience of mail-back survey methods: An analysis of 20 years of change in response...; 2012; Rookey, B. D., Le, L., Littlejohn, M., Dillman, D. A.
- Using Collaborative Web Technology to Construct the Health Information National Trends Survey; 2012; Moser, R. P., Beckjord, E. B., Finney Rutten, L. J., Blake, K., Hesse, B. W.
- A Direct Comparison of Mobile Versus Online Survey Modes; 2012; Wells, T., Bailey, J., Link, M. W.
- The Reliability and Validity of Alternative Customer Satisfaction Measurement Scales in PC Web and Mobile...; 2012; Chrzan, K., Saunders, T.
- Nonresponse and Mode Effects in a Two-wave Randomized Mode Experiment; 2012; Beach, S., Musa, D.
- Question Order Effect: A Web Survey Experiment with Paradata; 2012; Ye, C., Tourangeau, R.
- Professional Respondents in Internet Panels: Who are They and What Do They Do to Our Data?; 2012; de Leeuw, E. D., Matthijsse, S.
- Using Text-to-Speech (TTS) for Audio-CASI; 2012; Couper, M. P., Kirgis, N., Buageila, S., Berglund, P.
- Using SMS Text Messaging To Collect Time Use Data; 2012; Brenner, P., DeLamater, J.
- A Shot in the Dark: Measurement Influence on Likelihood to Vaccination; 2012; Higgins, W. B., Thomas, R. K.
- Response Anchoring and Polarity Effects on Endorsement and Response Patterns; 2012; Higgins, W. B., Thomas, R. K.
- Update Your Status Lately? – Then Why Not Respond to Our Survey!; 2012; Borie-Holtz, D.
- Effects of Technical Difficulties on Item Nonresponse and Response Favorability in a Mixed-Mode Survey...; 2012; Gibson, J. L.
- Using Mixed-Mode Contacts to Facilitate Participation in Public Agency Client Surveys; 2012; Israel, G. D.
- Demonstration of the International Cross-Time, Cross-System Database; 2012; Miller, D.
- Telephone Status, Attitudes toward Participation in Future Surveys, and Willingness to Join a Local...; 2012; Beach, S., Musa, D.
- Where is Neutral? Using Negativity Biases to Interpret Thermometer Scores; 2012; Soroka, S., Albaugh, Q.
- I Got a Feeling: Comparison of Feeling Thermometers with Verbally Labeled Scales in Attitude Measurement...; 2012; Thomas, R. K., Bremer, J.
- Small sample surveys: Increasing rigor in supply chain management research; 2012; de Beuckelaer, A., Wagner, M. W.
- Question or Mode Effects in Mixed-Mode surveys: A Cross-cultural study in the Netherlands, Germany,...; 2012; de Leeuw, E. D., Nicolaas, G., Campanelli, P., Hox, J.
- The Confirmit Annual Market Research Software Survey 2011; 2012; Macer, T., Wilson, S.
- Using Online Panels for National Surveys of Low Incidence Populations: Findings from the CDC Influenza...; 2012; Boyle, J., Ball, S., Ding, H., Srinath, K. P., Euler, G.
- Using Probability-based On-line Samples to Calibrate Non-probability Opt-in Samples; 2012; DiSogra, C., Cobb, C. L., Chan, E., Dennis, J. M.
- Understanding Smartphone Usage to Take Web Surveys: A Cross Country Analysis; 2012; Stapleton, C.
- Scale Orientation, Number of Scale Points and Grids in Mobile Web Surveys; 2012; Chrzan, K., Saunders, T., Jue, A.
- Use of a 2nd Reminder Mailing, Quick Response Code and Optimized Mobile Survey to Increase Response...; 2012; Cantave, M. A., Gentry, R. J.
- The Effect on Differential Mailing Methodologies on Response Rates: Testing Advanced Notices, Package...; 2012; Pens, Y., Gentry, R. J.
- The River Flows: Comparison of Experimental Effect Replicability with Different Sample Sources; 2012; Thomas, R. K.
- Intensifying the Request: Results from an Experiment on Improving Internet Response Rates for Address...; 2012; Messer, B. L., Dillman, D. A.
- The Persistence of Attentiveness in Web Surveys: A Panel Study; 2012; Berinsky, A., Luks, S., Rivers, D.
- Designing Interactive Interventions in Web Surveys: Humanness, Social Presence and Data Quality; 2012; Zhang, Che.
- The Effect of Mode on Participant Responses to Qualitative Research in Virtual Worlds; 2012; Dipko, S., Billington, C., Brick, P. D.
- The Direction of Rating Scales and Its Influence on Response Behavior in Web Surveys; 2012; Keusch, F.